Members analytics

Last updated: September, 2026

Understanding member activity and engagement is crucial for the health and growth of your community. Member analytics provides several key metrics to help you monitor and optimize member participation.

This dashboard helps you provide answers to questions such as:

• How many members are actively engaging with the community?

  • Check out active member metrics to get a picture of engagement levels. See the Active members graph to track changes in active members over time and identify patterns, such as increases or decreases in engagement during specific periods. You can also utilize filters such as member tags, space groups, event spaces, and more to narrow down the data results for specific segments.

• Who are the most engaging members of the community?

  • Identify engaging members using various leaderboards, such as Top members and Active commenters. These leaderboards help you recognize and reward members who contribute significantly to the community by posting, commenting, and resonating with community members. You can also utilize filters to narrow down leaderboard data for specific segments.

• Where are the members geographically located?

  • Utilize the Member distribution by country map. Knowing the geographic distribution of your members allows you to tailor content and engagement strategies to different regions and address the specific interests of members from various parts of the world. 

To access the dashboard, click Analytics in the left sidebar, then select Members.

ℹ️ Note: Member activity metrics, including DAU, MAU, and active session tracking, are measured using real-time, client-side tracking for improved accuracy. Learn more about how this works here.

• Member type: Filter analytics data by roles within your community. By default, the member option is selected, which includes both member and moderator roles. You can choose to include admin roles in the analytics data by selecting the admin option in the filter.

• Filters: Utilize filters to segment your data by member tags, profile fields, space members, space group members, join dates, and more.

• Date range (time frame): Narrow down the data to the specific time frame for detailed analysis. You can select a predefined date range or set a custom date range.

• Data grouping: Use data grouping options to analyze graph data within the dashboard at specific intervals, such as daily, weekly, and monthly.

• Data sorting: Sort data within leaderboards and the heat map by clicking column titles. Depending on the data type, you can sort by value (lowest to highest) or alphabetically.

• Previous period comparison: Compare your current metrics to historical performance from the previous period, month or year to understand how your metrics are trending over time. Choose your reference from the comparison dropdown next to the date range.

• Highlight graph data: Hover over the values in the graph to enhance your viewing experience. This will highlight the relevant bars/data points within the graph for better visibility. When relevant, you can also see detailed data for the particular bar or data point on hover.

• Download results: You can easily export graphs, tables, and other data from analytics to your device in formats such as CSV, XLSX, or JSON. Simply hover over it, click the More actions (three dots) icon, and select Download results. Then, choose your preferred format to save the file.

Gain insights into the total number of members, their activity levels, and trends over time. This section provides a comprehensive view of your community's membership dynamics.

• Total members: This metric indicates the total number of members within your community who have confirmed their accounts. Please note that we only consider members who have completed their onboarding by signing up for the community and following through the steps to complete account setup.

• Active members: This is the number of members who have visited your community within the selected time frame. This visit to your community could be on the web or mobile app.

• New members: This represents the number of new members who have completed their onboarding and set up their accounts within the selected time frame.

• Total members over time (graph): This graph shows the trend of total members, including active and inactive, within your selected time frame.

• New members (graph): This graph shows the trend in new members who have completed onboarding and set up their accounts over the selected time frame. It excludes data of members who are still in invited status.

• Active members (graph): This graph shows the trend of active members who have visited your community within the selected time frame. This visit to your community could be on the web or mobile app.

❗Important: When viewing member metrics with the member type filter set to Member, please note that this includes both member and moderator roles. We advise not comparing analytics data (such as new or active members) with the Members tab on the Manage audience page, as it only considers the member role.

Activity scores are part of our Community AI feature, which uses a machine learning model to provide valuable insights into member activity. 

Available to users on the Business plan or above, these scores provide an aggregate view of your community's performance across several factors enabled in the Community AI settings:

• Presence

• Participation

• Contribution

• Connection

The activity scores here are updated every two weeks and reflect data from the last 30 days.

This heat map shows the most popular days and times, represented by the number of active members using color intensity within the selected time frame.

Utilize this map to schedule your content delivery or host discussions at optimal times to increase the likelihood of engagement. You can apply various filters in the dashboard to narrow down the map data by member tags, space or space-group members, profile fields, and more.

This graph displays the geographic distribution of total members by the country of their IP address. Utilize this map to see where your members are located throughout the globe.

Discover patterns and key contributors to your community's engagement. This section highlights top-performing members and their contributions.

Identify the most engaged members based on their engagement scores within the selected time frame.

You can use this information to reward, recognize, and celebrate their contributions. For example, you can apply rewarding member tags or create a post with a leaderboard to encourage member participation and engagement.

We calculate this score using the following formula: 

Engagement score = (5 x posts by member) + (2 x comments by member) + (1 x likes received)

Check out a leaderboard of members who've left the most number of comments on regular posts, image posts, and events within the selected time frame.

This metric helps you identify members who are actively participating in discussions and providing feedback on content. By highlighting these engaged members, you can foster a more vibrant and interactive community, encouraging others to join the conversation and share their insights.

View a leaderboard of members who have created the most number of regular posts and image posts within the selected time frame.

This helps you identify the members who initiate conversations and drive content creation within the community.

Discover the members who have received the most likes within the selected time frame through a dedicated leaderboard.

This metric highlights those contributing valuable content that resonates with the community.