# Get to know upsells

> For the complete documentation index, see [llms.txt](/llms.txt).


https://help.circle.so/p/payments/paywall-setup/get-to-know-upsells

Category: [Payments](https://help.circle.so/p/payments) › [Paywall setup](https://help.circle.so/p/payments/paywall-setup)

---

_Last updated: October, 2026_

Earn more from every customer, every time someone buys. With Upsells, you can offer your audience an additional offer or upgrade, like a bonus course, a 1:1 coaching session, or a premium membership tier

Instead of interrupting the original purchase, the upsell offer appears after the purchase and before the thank-you page, so members can accept it in one step.

> ❗️ **Important:** For subscriptions that include a trial, a credit card is required upfront for members to see the upsell page.

Upsells can be delivered as **add-ons** or **Upgrades** :

- **Add-on** : Offer members an additional item alongside their main purchase. Use this to pair products, such as offering a premium course with a subscription or adding a recurring subscription to a one-time purchase.

- **Upgrade** : Offer members a higher-tier plan or a longer billing cycle. Circle handles the plan swap, the subscription change, and charges the price difference immediately.

### **Set up an add-on**

1. Click **Payments** in the left sidebar and then select **Paywalls**.

2. Click the **More actions** (three dots) icon on the paywall you’d like to update and select **Edit**.

3. Click the **Upsell** tab.

4. Select **Add-on.**

5. Select a paywall from the dropdown menu under **Add-on upsell**.

6. Select the pricing options you’d like to offer with the add-on or toggle on **Include all current and future prices.**

7. (Optional) Turn on **Auto-apply coupon** and select a coupon from the dropdown menu to automatically apply it to the add-on. This lets you offer discounts that apply only when the add-on is purchased through this upsell.

8. (Optional) Click **Customize page** to customize the add-on page with its own cover image, countdown price clock, badges, and more. Similar to the checkout page.

9. Click **Save**.

### **Set up an upgrade**

Before you can set up an upgrade, you must first complete the paywall setup. Once done, edit the paywall and add it to a subscription group in the **Product** tab. Then follow these steps to add an upgrade:

1. Click **Payments** in the left sidebar and then select **Paywalls**.

2. Click the **More actions** (three dots) icon on the paywall you’d like to update and select **Edit**.

3. Click the **Upsell** tab.

4. Select **Upgrade.**

5. Select the paywall you’d like to offer as an upgrade from the dropdown menu under **Upgrade cycle or tier**.

6. Select the pricing options you’d like to offer with the add-on or toggle on **Include all current and future prices.**

7. (Optional) Turn on **Auto-apply coupon** and select a coupon from the dropdown menu to automatically apply it to the add-on. This lets you offer discounts that apply only when the add-on is purchased through this upsell.

8. Click **Save**.

### **Remove an upsell**

To remove or disable an upsell, click the **More actions** (three dots) icon on the upsell and select **Remove**.

 ![](https://assets-v2.circle.so/9ma84wq9c7cich01u7qneauh03by)