# Create email content using the text builder

https://help.circle.so/p/email-hub/email-marketing/create-email-content

Category: [Email Hub](https://help.circle.so/p/email-hub) › [Email marketing](https://help.circle.so/p/email-hub/email-marketing)

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_Last updated: October, 2026_

The text builder helps you create clean, simple emails focused on your message. In this article, we’ll walk through the text builder’s features and how to use them to draft your emails.

## About the text email builder

The text email builder is a lightweight editor designed for text-based formatting and embeds. You can apply formatting, add images, attachments, and buttons.

### **Ways to access the text email builder**

When creating a new **broadcast** or setting up a **Send an email** action in workflows, you’ll have two options to start writing your email from the **Content** section:

- **Choose to start from scratch** : When starting from scratch, select **Text builder** to get started.

- **Select template** : If you’ve saved templates that were created in the text builder, you’ll find them labeled with the **Text** badge. You can also filter templates using the **Type** dropdown menu.

Once you’ve made your choice, the text builder will open, and you can begin writing your email content right away. For the broadcast or workflow you’re working on, you can always leave and return later to finish your draft.

📚 To learn more about setting up a broadcast or workflow action, see our step-by-step guides on  [**Create email broadcasts**](/p/email-hub/email-marketing/create-email-broadcasts) ** ** and ** ** [**Set up email workflows**](/p/email-hub/marketing-automation/set-up-email-workflows).

### Who can use the text email builder

Only **community admins** can create broadcasts and set up email workflows with the text builder. As an admin, you can access the builder from the **desktop app** and **web browsers**.

## Get to know the text builder interface

The text builder layout is simple and designed to help you focus on writing. Here’s what you’ll see:

- **Header:** At the top, you’ll find quick actions to send a test email, save and exit, and manage templates.

- **Toolbar:** Just below the header, the toolbar includes all your main tools, such as formatting options, links, attachments, buttons, and more.

- **Text editor:** This is your main workspace. Write your email here and use the toolbar to format text, add links, or include media and buttons.  

### **Saving your draft**

When drafting your email, make sure to save your work before leaving. Click the  **Save and exit**  button in the top right of the builder to ensure your progress is not lost.

### **Templates**

The dropdown next to **Save and exit** gives you the following options:

- **Save template** : Save your current draft as a new template. If you loaded a template and made changes, you can also save them to the existing template instead of creating a new one.

- **Change template** : Load a different template to replace your current draft with template content.  

📚 To learn more about creating and managing email templates, please refer to our guide [here](/p/email-hub/email-marketing/create-and-manage-email-templates).

## **Compose and format text**

Let’s take a look at how you can use key icons on the toolbar to style your content:

- **Command menu** : Click the ➕ icon to access AI content writer, formatting tools, and upload options within the editor. 

- **Text styling** : Use the dedicated icons for bold, italic, strikethrough, or underline to emphasize important points.

- **Heading and paragraph** : Click the **T** icon to switch between the body text, H1, H2, or H3 headings. This allows you to structure content and make it easy for recipients to scan and read. 

- **Emojis** : Use the **Emoji** icon to add visual elements to convey tone and emotion.

Alternatively, you can use the following methods to access various options:

- **Command menu shortcut** : Type **forward-slash (/)** in the editor anywhere to quickly access the command menu.

- **In-line formatting** : To format existing text, highlight it by selecting the text. A formatting toolbar will appear, giving you easy access to AI content writer, bold, italic, underline, and more.  

### **Using AI content writer**

The content writer helps simplify the writing process by generating content ideas, introductions, paragraphs, and more in a conversational tone.

At the left of the toolbar, click the ➕ icon, and select **Help me write** from the menu. Choose an option from the dropdown and complete the prompt, or type your custom prompt in the field. 

 ![](https://assets-v2.circle.so/pasq0t9su0dzhur8itrnnm1zbxa1)

### **Add quotes and lists**

To add more structure to your content, you can utilize quotes and list options. You can access both of these options directly from the toolbar or by highlighting a line of text.

- Blockquotes are useful for highlighting testimonials, important statements, or key information.

- You can create bulleted or numbered lists to organize your content clearly, ideal for steps, tips, or features.

### **Add dynamic variables**

Personalize your email by adding dynamic variables that automatically insert personalized information for each recipient. For example, you can greet the recipients at the start of the email by adding a member name variable.

To insert a variable, type **curly brackets**  **{{** in the editor or click the **Add variable {…}** icon on the toolbar, then select a variable from the list. The following variables are available:

- {{member.first\_name}}

- {{member.last\_name}}

- {{member.name}}

- {{member.email}}

- {{member.public\_uid}}

- {{community.name}}

- {{community.url}}

**Fallback value**

You can also set a default value for variables in email broadcasts so messages read naturally when member data is missing. Add a fallback directly in the variable using **| [fallback text]** within the curly brackets.

For example, to set a default value for the member’s last name, write: **{{member.first\_name | student }}**. If a member hasn’t added a first name to their profile, the email will show **student** instead of leaving it blank

When the email is sent, Circle checks whether each recipient has a value. If they do, Circle uses the member’s data. If not, it inserts the default value you provided.

### **Hyperlink text**

Linking to external resources is a great way to encourage your audience to explore further content or access important resources directly from your email.

To add a link to your text:

1. Highlight the text you want to hyperlink.

2. Click **Link (🔗)** on the formatting toolbar.

3. Enter the URL you want to direct the reader to and click  **Save**.  

> 💡 **Tip** : Avoid adding too many links to your email content. Ensure that all links are properly formatted and link to reputable sites. Links that look suspicious or lead to untrusted domains can trigger spam filters and may discourage recipients from clicking.

### **Add page dividers**

To break up sections of your email and improve readability, you can add page dividers. These horizontal lines separate different parts of your message. Use them between sections like announcements, updates, or calls to action to create a clean and structured layout.

To add a divider, click the **Divider** icon or type the **forward-slash (/)** and select Divider from the menu.

## **Link to community content**

You can link to various community content, such as posts, spaces, events, and lessons within your email. This is especially useful for boosting engagement and driving traffic back to key areas or content within your community.

To link community content, click the  **#**  icon on the toolbar or simply type the  **Hashtag**   **#**  followed by the content title, such as the space name. As you type, suggestions will pop up. Then select the content you want to link from the results.

 ![](https://assets-v2.circle.so/a271lt9bz0tmky90d5qumtuw1w5s)

Once the link is added to your email, it will appear with a content title. When recipients click the link, it will open the community content in the new tab.

## **Add images and GIFs**

Incorporating images or GIFs can make your email content more engaging and visually appealing. Visuals can help emphasize key points and make your emails more interactive.

> 💡 **Tip** : Try to achieve a good balance of text and images and avoid adding too many images or overly large image files, as it could trigger spam filters.

### **Adding images**

1. Click the **Image** icon on the toolbar.

2. You'll see three tabs in the dialog to insert an image:

### **Adding GIFs**

1. Click the  **GIF**  icon on the toolbar.

2. In the dialog powered by Giphy, search for a GIF by entering a keyword or browsing through popular options.

3. Select the GIF you want to insert, and it will be added automatically.

> ℹ️ **Note:** You can upload your own GIFs by following to same steps to upload an image. Just select a GIF file instead of an image.

### **Adjusting image and GIF alignment**

Once you’ve inserted an image or GIF, you can customize its alignment within your email to enhance the layout.

To adjust the alignment:

1. Hover over the uploaded image or GIF. The floating toolbar will appear above the image.

2. Click the  **Left, Center, Full width or Right**  alignment icon.

### **Adding a link to images and GIFs**

You can now attach links to images and GIFs to direct your audience to external sites or a page within the community.

To hyperlink an image or GIF:

1. Hover over the uploaded image or GIF. The floating toolbar will appear above the image.

2. Click the **Link** icon. A link editor modal will appear, prompting you to insert a URL.

3. Paste or type the URL into the link box and click **Save.**

### Deleting images and GIFs

To delete images and GIFs, hover over the item and click the **Delete** icon in the top right corner, or you can conveniently press the **Delete** or **Backspace** key on your keyboard.

## **Add attachments**

You can add video files, PDFs, audio files, and more to your email content. These attachments will appear as clickable links within your email, displaying the file title. When recipients click the link, the file will be downloaded to their device.

To insert a file as an attachment, click the **Attachment** icon on the toolbar and upload the file from your device.

> 💡 **Tip** : Ensure the file name is descriptive so recipients know exactly what they are downloading.

## **Add buttons**

Buttons are an effective way to create clear and actionable calls to action in your email. They stand out visually and can direct your recipients to important destinations such as your website, a product page, a sign-up form, or other key resources.

To insert a button:

1. Click the **Button** on the toolbar.

2. In the button editor, enter the following:

3. Click  **Save.**

> 💡 **Tip** : Avoid certain words and phrases that can trigger spam filters or make your email feel pushy, such as “Act Now”, “Free”, or “Click Here.” Instead, use positive, engaging language that emphasizes value, such as “Discover tips.”

### **Adjust button alignment**

You can control how your button is aligned within the email body to optimize its visual impact:

- Position the button left, center, or right.

- Expand the button to span the entire width of the email body for a prominent call to action.  

To adjust the alignment, hover over the button. Then, click the icon corresponding to the alignment style at the top-right of the button.

 ![](https://assets-v2.circle.so/r3h699fe32qvge95c0e2wiucxail)

### **Edit or delete buttons**

You can easily manage the buttons you’ve added to the email by hovering over the button and selecting the relevant icon that appears at the top-right of the button.