# Track video performance with analytics https://help.circle.so/p/basics/media-management/track-video-performance Category: [Basics](https://help.circle.so/p/basics) › [Media management](https://help.circle.so/p/basics/media-management) --- _Last updated: October, 2026_ Get a clear picture of video performance to track what’s working and make informed content decisions. ## About video analytics Video analytics helps you understand audience reach, engagement levels, and viewing patterns, so you can track what’s working. This makes it easier to learn what content resonates with your community and where you might need to make adjustments. Video analytics is tracked for **uploaded videos and live recordings** added in various community areas, including: - Posts - Lessons feature media and lesson content - Questions within quizzes - Event descriptions - Comments within posts and events We collect analytics from all supported platforms, including the desktop app, mobile apps, web, and mobile browsers. If you’ve shared content that contains a video (like a post), plays from visitors on that content are also included in the analytics. ### Availability Video analytics is included for **all community plans**. ### Who can access video analytics Video analytics is available only to community admins. As an admin, you can view analytics on the desktop app, web browsers, and mobile browsers. ### How to access video analytics There are two ways to access video analytics for a video: **From the video itself:** 1. Go to the post, lesson, or other location where the video is added. 2. Hover over the video and click **Customize video** **(setup icon)** in the top-right corner. 3. Navigate to the  **Analytics**  tab. **From the media manager:** 1. Click  **Community**  in the left sidebar, then select  **Media**. 2. Navigate to the  **Videos**  tab and find the video you want to review. 3. Hover over the video entry, click **More actions (three dots)** and select  **Analytics**. ## Using date ranges and data grouping You can adjust analytics by date ranges and data grouping to help you view patterns more clearly. ### Date range You can select a predefined date range or set a custom date range to filter data within your preferred time frame. To select a preset date range, click the dropdown icon next to the current range selection and choose an option. - There are several preset options available, including the last 7 days, 4 weeks, 3 months, 12 months, and month-to-date, quarter-to-date, and year-to-date. - Alternatively, you can define a custom range by clicking the current date range and selecting new start and end dates. ### Data grouping Data grouping lets you choose how the graphs are displayed within your selected date range. You can view trends within graphs over daily, weekly, or monthly time intervals. This helps you: - Adjust the graph data to your preferred interval. - Identify short-term spikes or long-term engagement patterns. To change the data grouping option, click the current selection in the top-right corner and select your preferred option. ## Key video stats At the top of the analytics, you can see key stats that show how many users are engaging with the video. ### **Views** Every time someone plays the video within the selected timeframe, it counts as one view. If the same person plays the video multiple times, each play will count as a view. High view counts show your video is attracting attention. Comparing this across multiple videos helps you identify which topics or formats receive the most views. ### **Unique viewers** This number indicates the number of individual people who have watched the video within the selected timeframe. A member who watches three times still counts as one unique viewer. This shows how far your video is reaching. It helps you distinguish between a video watched repeatedly by a few people and one that’s drawing in a wide audience. ### **Average completion** This is the average percentage of your video that people watched within the selected timeframe, across all viewing sessions. Each play is counted separately, even if it’s from the same viewer. For example, if one person watches 100% once and 50% the next time, both sessions will be counted towards the calculation. A low completion rate may indicate that your video is too long or loses attention at a specific point. A high rate means viewers are sticking around, which signals strong content. ## Engagement over time Video analytics also includes graphs, allowing you to spot patterns emerging over time at a glance. ### **Views & unique viewers** This graph displays both the total number of plays and the number of unique viewers, plotted over your chosen date range and data grouping selection. You can see whether engagement is spread across many people or driven by repeat plays from a smaller group. It also helps you notice spikes in interest, such as when views increase after you share the post’s link (where the video is posted) with your audience through a newsletter. ### Average completion rate This graph tracks the percentage of your video that people are watching (not unique), displayed over your chosen date range and data grouping selection. If the completion rate stays high, that’s a sign your content is consistently engaging. If you notice a drop in the completion rate over time, it may be worth sharing the link to the content (where the video is posted) with your target audience to encourage engagement. ### Time watched View time-watched stats to see how viewers are engaging with your video. - **Avg. time watched:**  Average watch duration per viewer. - **Total time watched:**  Combined watch time across all viewers.