Website analytics

Last updated: September, 2026

Website analytics provides a comprehensive view of how visitors are engaging with your web pages. It tracks key metrics like traffic sources, page views, bounce rate, and visitor demographics such as location, device, and browser, enabling you to monitor site performance, identify user behavior trends, and make data-driven decisions to optimize your web presence.

This dashboard helps you provide answers to questions such as:

• Where are my website visitors coming from?

  • Use the Traffic sources section to see how people are finding your pages. This helps you understand which channels are driving the most traffic so you can double down on what’s working.

• What is my visitor demographic?

  • The Countries section shows how many visitors are accessing your site from different parts of the world. This can help you tailor your messaging to specific regions.

• What devices and platforms are my visitors using?

  • The Devices, Browsers, and Operating system sections help you understand how people are accessing your website. These insights can inform design decisions and ensure your pages are optimized for the most common environments.

• Which pages are getting the most attention?

  • Check out the Pages section to view how many visitors are landing on each of your web pages. This helps you identify high-performing content and areas of your site that may need more visibility or improvement.

To access the website analytics dashboard, click Analytics in the left sidebar, then select Website.

• Date range (time frame): Narrow down the data to a specific time frame for detailed analysis. You can select a predefined date range or set a custom date range.

• Data grouping: Use the data grouping option to analyze graph data within the dashboard at specific intervals, such as daily, weekly, and monthly.

• Previous period comparison: Compare your current metrics to historical performance from the previous period, month or year to understand how your metrics are trending over time. Choose your reference from the comparison dropdown next to the date range.

• Highlight graph data: Hovering over values in the graph highlights the corresponding bars/data points for better visibility. When relevant, you can also see detailed data for the particular bar or data point on hover.

• Download results: You can easily export graphs, tables, and other data from analytics to your device in formats such as CSV, XLSX, or JSON. Simply hover over it, click the More actions (three dots) icon, and select Download results. Then, choose your preferred format to save the file.

• Download results: You can easily export graphs, tables, and other data from analytics to your device in CSV, XLSX, or JSON format. Hover over a tracker, click the More actions (three dots) icon, and select Download results. Then, choose your preferred format to save the file.

Get a snapshot of key metrics to quickly assess the overall performance of your pages.

• Unique visitors: This represents the number of individual users who visited your website, counted once per unique browser or device within the selected time period.

• Page views: The total number of times your pages were viewed within the selected time frame.

• Bounce rate: This is the percentage of visitors who leave your website after viewing only one page, without clicking through to any other content.

This line chart displays your website's performance metrics over time. Each line tracks a different measurement:

• Unique visitors: The number of individual users who visited your website, counted once per unique browser or device.

• Page views: The total number of times your pages were viewed.

• Bounce rate %: The percentage of visitors who exited after viewing only a single page.

Monitoring this chart helps you understand visitor behavior and site engagement to optimize your page’s presence.

These insights help you understand how your audience is engaging with your website. See which pages are drawing the most interest, where your visitors are located, and what devices they’re using to access your content. With these insights, you can create more targeted content, deliver a smoother browsing experience, and grow your reach with confidence.

Identify where your visitors come from. This section breaks down the platforms or channels such as, direct links, search engines, or social media, that are driving traffic to your site, along with the total number of visitors from each source.

See how many unique visitors have viewed each page you've created. This helps you understand which pages are attracting the most attention and driving engagement across your website.

Learn where your visitors are located. This section shows the number of unique visitors by country, helping you identify geographic trends and understand your global reach.

Understand how people access your website, whether on desktop, mobile, tablet, or an unknown device type. Each device is counted once, giving you a clear view of how your site performs across platforms.

See which browsers your visitors are using. This data helps you ensure compatibility and optimize the browsing experience across Chrome, Safari, Firefox, and more, based on unique browser usage.

View the breakdown of unique visitors by operating system, such as Windows, macOS, iOS, or Android. This can help you troubleshoot performance issues and prioritize testing across different environments.