Message analytics

Last updated: September, 2026

Message analytics offers comprehensive insights into messaging activity across various communication channels in your community. It covers direct messages, group DMs, chat spaces, and Circle live, enabling you to track how these channels are performing and optimize your communications strategy.

This dashboard helps you provide answers to questions such as:

• How active is the community in messaging and conversations?

  • Check the various metrics in the dashboard to see the volume of interactions in your community. You can also compare various graphs to see daily/weekly/monthly trends across various channels.

• Who are the most active participants in messaging channels?

  • See the Most active members leaderboard to identify individuals within your community who are active in messaging channels such as DMs, Group DMs, and chat spaces.

• How engaged are members in chat spaces and Circle live sessions?

  • The Chat space messages and Live stream/room messages graphs provide insights into engagement over time in chat spaces and Circle live sessions.

To access the dashboard, click Analytics in the left sidebar, then select Messages.

• Member type: Filter analytics data by roles within your community. By default, the member option is selected, which includes both member and moderator roles. You can choose to include admin roles in the analytics data by selecting the admin option in the filter.

• Filters: Utilize filters to segment your data by member tags, profile fields, space members, space group members, join dates, and more.

• Date range (time frame): Narrow down the data to the specific time frame for detailed analysis. You can select a predefined date range or set a custom date range.

• Data grouping: Use data grouping options to analyze graph data within the dashboard at specific intervals, such as daily, weekly, and monthly.

• Data sorting: Easily sort data within leaderboards by clicking column titles. Depending on the data type, you can sort by value (lowest to highest) or alphabetically.

• Previous period comparison: Compare your current metrics to historical performance from the previous period, month or year to understand how your metrics are trending over time. Choose your reference from the comparison dropdown next to the date range.

• Highlight graph data: Hover over the values in the graph to enhance your viewing experience. This will highlight the relevant bars/data points within the graph for better visibility. When relevant, you can also see detailed data for the particular bar or data point on hover.

• Download results: You can easily export graphs, tables, and other data from analytics to your device in formats such as CSV, XLSX, or JSON. Simply hover over it, click the More actions (three dots) icon, and select Download results. Then, choose your preferred format to save the file.

Gain a broad overview of the volume and scope of interactions in your community.

View the total number of direct message conversations, group message conversations, chat spaces, and live events, including instant live stream/room sessions and Circle live stream/room events.

Note that this number reflects the total count of conversations, not the number of individual messages. A conversation is defined as one chat room, such as a direct message (DM) between you and a member. Similarly, if messages were sent in the chat space within the selected time frame, the chat space counts as one conversation.

This is the total number of individual messages sent in direct messages, group DMs, chat spaces, and live events within the selected time frame.

This is the total number of unique members who have sent at least one message in direct messages, group DMs, chat spaces, and live events within the selected time frame.

Monitor the number of unique message senders to assess how many members are actively participating in conversations. A high number of senders typically indicates a healthy, engaged community.

Track and analyze trends in messaging activities to identify patterns and see how messaging dynamics evolve over time.

Explore the graph showing the number of new individual direct messages sent by members within the selected time frame. This trend analysis helps identify periods of high and low direct messaging activity.

View the graph depicting the count of new DM conversations initiated by members within the selected time frame. This helps monitor how often new one-on-one interactions are starting.

Review the graph showing the number of new messages sent by members in group DMs within the selected time frame. This helps track engagement levels within group conversations and identify patterns when group chats are most active.

Check the graph displaying the number of new group DM conversations created by members within the selected time frame. This provides insights into the formation of new group chat dynamics within your community.

Analyze the graph showing the number of new messages sent by members in a chat space within the selected time frame. This helps measure engagement within chat spaces.

Utilize space member filter to identify engagement patterns of specific chat space members. To boost engagement, you can regularly introduce new discussion topics. Track how these new topics impact the volume of chat messages.

Explore the graph illustrating the number of chat messages sent by members in instant live streams/room sessions and Circle live stream/room events within the selected time frame. This highlights real-time interaction during live events.

You can utilize this interaction data to improve the format and content of future live events.

Discover the leaderboard of members who are highly engaged, measured by the number of conversations, direct messages, and group DMs. 

Recognizing these highly engaged members helps you identify and potentially reward individuals who contribute significantly to your community.

You can use filters to find the most active members in different member segments. This can help you spot potential moderators for chat spaces, group chats, and live events.