Device analytics

Last updated: September, 2026

Device analytics provide detailed insights into how your members engage with and access your community across devices and platforms, including desktop and mobile web browsers and the Circle iOS and Android apps.

This dashboard helps you understand the device usage pattern, member’s device preferences, and adoptions, which can inform your content and community management strategies.

If you are on our Circle Plus plan, the device dashboard will show the analytics data for your branded iOS and Android apps.

This dashboard helps you provide answers to questions such as:

• How are members of certain segments using devices? 

  • You can see how members with specific tags, members of certain spaces, and space groups use devices to interact within your community.

  • For instance, if you want to find data on how members of the “Welcome” space group have been engaging within the community over the last four weeks, you can select that date range and apply the space group member filter.

• What has mobile adoption been like within the x amount of time? 

  • Use the date range to gain insights into how many devices access your community via mobile web, iOS, and Android apps over a given period.

  • Utilize these insights to drive engagement to mobile apps by encouraging your members to download and access the community on the go.

• Who is most active on mobile apps? 

  • Utilize the Most active on mobile metric to see which members are most active on mobile apps with a number of sessions within your defined date range and filters.

To access the dashboard, click Analytics in the left sidebar, then select Devices.

ℹ️ Note: Member activity metrics, including DAU, MAU, and active session tracking, are measured using real-time, client-side tracking for improved accuracy. Learn more about how this works here.

• Member type: Filter analytics data by roles within your community. By default, the member option is selected, which includes both member and moderator roles. You can choose to include admin roles in the analytics data by selecting the admin option in the filter.

• Filters: Utilize filters to segment your data by member tags, profile fields, space members, space group members, join dates, and more.

• Date range (time frame): Narrow down the data to the specific time frame for detailed analysis. You can select a predefined date range or set a custom date range.

• Data grouping: Use data grouping options to analyze graph data within the dashboard at specific intervals, such as daily, weekly, and monthly.

• Data sorting: Sort data within leaderboards and the heat map by clicking column titles. Depending on the data type, you can sort by value (lowest to highest) or alphabetically.

• Previous period comparison: Compare your current metrics to historical performance from the previous period, month or year to understand how your metrics are trending over time. Choose your reference from the comparison dropdown next to the date range.

• Highlight graph data: Hover over the values in the graph to enhance your viewing experience. This will highlight the relevant bars/data points within the graph for better visibility. When relevant, you can also see detailed data for the particular bar or data point on hover.

• Download results: You can easily export graphs, tables, and other data from analytics to your device in formats such as CSV, XLSX, or JSON. Simply hover over it, click the More actions (three dots) icon, and select Download results. Then, choose your preferred format to save the file.

Using the basic device-related metrics, you can gain a comprehensive understanding of mobile device adoption within your community segmented by platform type: mobile web, iOS app, and Android app.

Key metrics:

• Mobile web devices: The total number of mobile devices accessing the community via mobile web browser.

• Total iOS devices: The total number of mobile devices using the iOS app to access your community.

• Total Android devices: The total number of mobile devices using the Android app to access your community.

Analyze active member distribution and engagement across different devices. This helps you understand which devices your members prefer and how much time they spend interacting within the community using these devices.

Key metrics:

• Active member by device: This chart shows the breakdown of members accessing the community by device type, including desktop web.

• Estimated session minutes: This chart shows the breakdown of estimated time spent by members by each device type.

  • 💡 Tip: You can view the data in this graph over different time periods using the data grouping option, such as daily, weekly, or monthly. For instance, set a weekly grouping option for graphs showing data from a specified date range to analyze the weekly trend.

• Session distribution by country: This graph displays the geographic distribution of device sessions by the country of their IP address. 

By analyzing these key metrics, you can optimize your content and engagement strategies to align with your members' device preferences and improve their overall experience within the community.

Monitor device usage trends over time and identify the most active members on Circle mobile apps. 

Key metrics:

• Active members: This graph shows active member visits across different device types such as Desktop web, Mobile web, Circle iOS and Circle Android over time.

  • 💡 Tip: You can view the data in this graph over different time periods using the data grouping option, such as daily, weekly, or monthly. For instance, set a weekly grouping option for graphs showing data from a specified date range to analyze the weekly trend.

• Most active on mobile: This leaderboard highlights the top members who are most active in your community via iOS and Android mobile apps by the number of sessions. Utilize this data to acknowledge the most engaged members on mobile apps.